Guee started out in 2010, and their quirky name reflects their company mission. Pronounced ‘gooey’ – like the cheesy topping on a pizza – the company aims to provide the versatile ingredient that completes the flavour of the whole; quality bike accessories that perfectly complement your riding style. This small team of bike-enthusiast developers are best known for lighting systems that incorporate the latest LED light technology and adapters that improve the integration of bike gadget mounts.