Founded in 2009 in Utah USA, Altra quickly found a gap in the already competitive running shoe market thanks to innovation, quality and eye-catching design. Altra shoes take a new approach to the needs of trail and road runners. Among the most notable features are the FootShape™ toe box, which gives the forefoot more room to move naturally for better rolling and stability, and the ZeroDrop™ philosophy. The latter means that there is no height difference between the toe and heel area and runners automatically land between the forefoot and midfoot, which is closer to natural running. With Fit4Her™, Altra also introduced a special fit for women.