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When a cherished pocket watch gifted to him by his father broke, Casio engineer Kikuo Ibe dedicated himself to the development of a wristwatch that would prove more robust than any ever seen before. In order to make an ‘unbreakable’ timepiece, it would need to satisfy the "Triple 10" concept: the watch should have a battery life of 10 years, withstand falls from a height of 10 metres and water pressures of up to 10 bar. At the same time, this new watch should be multifunctional and aesthetically captivating. The result was the first G-SHOCK – and the cult watch has been one of CASIO's most popular series for 35 years now.
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