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Please note: all of our bike models come with an EU standard brake setup. This will need to be reversed to comply with UK cycling standards.
Electra is known for tackling the concept of a city bike with style.
Their focus isn’t so much on extensive traffic equipment for the city, rather, the most immediate cycling experience possible. With the Loft1 Cruiser model in matt black or nickel, Electra takes its functional minimalism to the extreme. A classic steel frame with steel fork is combined with 35mm wide 28mm wheels. In addition, it has a rear hub with coaster brake for a simple and reliable ride and a handlebar with plenty of backbend: for a comfortable upright sitting position and good overview of city traffic. According to Electra, it doesn't take more than that for a bike to convince you in its everyday use. With a focus on minimalism, the Loft1 remains not only beautifully clean looking, but also wonderfully light, rattle-free and virtually maintenance-free.
Nevertheless, for reasons of road safety, fair weather riders should also retrofit a front brake on the Electra Loft1.