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Winter Sale – Big biking deals & cold-weather steals
Please note: all of our bike models come with an EU standard brake setup. This will need to be reversed to comply with UK cycling standards.
The Loft is a city bike all the way. This lightweight commuter puts the funk in functionality and is built to handle the rigors of the streets. The clean lines and straight bars give it a streamlined look while the 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control.
Flat Foot Technology Electras Flat Foot Technology means patented comfort and patented control on an Electra Bike. Without ever riding one, the difference is often underestimated. Characteristic are the particularly upright and relaxed sitting position with complete leg extension when pedalling as well as the possibility to place the foot completely on the ground when stopping without having to get off the saddle. The latter and the fact that the very upright sitting position provides a good overview of what is happening in the direction of travel are also safety-relevant advantages. The Flat Foot technology is not only characterised by ergonomic advantages, but also by the carefree driving pleasure associated with it.