Electra: "Grab life by the handlebars"
Electra stands for joy of life, freedom of movement and creativity. The startup from Southern California has become a global player thanks to its user-friendly, high-quality and original bicycles for a wide range of target groups. The brand makes cycling fun - together or alone, for all generations, in the city or countryside, with or without a motor. Electra truly has something for all cycling enthusiasts among its colourful range of products.