TIME TO FLY – Since 2010, HOKA ONE ONE has been pursuing the goal of offering runners of varying skill levels noticeable advantages, whatever type of running they do. HOKA ONE ONE's unique, innovative midsole construction offers up to two-and-a-half times more cushioning than conventional running shoes, without any additional weight. This means higher shock absorption and greater comfort for a more dynamic, stable running experience. HOKA technologies support the natural running motion, enabling an efficient rolling movement from the touchdown of the heel to the lifting of the toes. HOKA offers shoes for all runners who want to improve their performance – whether leisure joggers or top athletes.
HOKA ONE ONE is known for high-quality running shoes with a lightweight and perfectly-cushioned midsole. To keep it that way, they're constantly looking for lighter, more responsive and more durable materials that maximise cushioning and enhance every runner's performance.
META ROCKER: The special convex, rocking chair-like design of HOKA ONE ONE's outsoles ensures an optimum rolling process with minimal ground contact time. In combination with HOKA's unique cushioning, the complete running motion becomes altogether more dynamic and effective.
ACTIVE FOOTFRAME: A running shoe must fit perfectly in order to perform at its best. With Active Footframe technology, HOKA ONE ONE has developed a way to perfectly embed the forefoot and heel in the midsole without constricting it – similar to a bucket seat in a racing car.