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Inov-8 – Get a grip

Established in 2003, Inov-8 is a leading brand in all-terrain footwear, apparel and equipment. Active in more than 60 countries, Inov-8 designs high-quality and innovative products for both running and competitive sports.

Innov-8 – Get a grip
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All-terrain footwear and apparel by Inov-8

Inov-8 pioneers technologically advanced all-terrain footwear and apparel for some of the world’s top athletes. These lightweight but stable shoes with a superior grip are intended for all types of terrain. From forests and rocky mountain summits to deserts or asphalt, Inov-8 running shoes will give you the confidence you need to run fast and fearlessly. Inov-8’s leading range of road, trail and cross-training running shoes are optimised by highly durable and flexible materials. The shoes are designed to comfortably interact with the environment they are in and cope with unpredictable conditions. In addition, Inov-8 makes shoes ideal for hiking and even the gym, and its shoes can even be used for cycling, thanks to their streamlined qualities and remarkable grip.

Inov 8 running shoes

Inov-8’s breakthrough innovations

British-based Inov-8 was founded in the north-east of England by Wayne Edy, who launched the brand in 2003. His goal was a response to what he saw as a gap in the market - a real demand - for versatile, multi-terrain shoes that can withstand changeable environments and challenges. The brand became known as Inov-8 and innovation is right at the heart of the company’s core mission. Inov-8’s lightweight running shoes with a superior grip are all about giving the control back to the athlete. Through extensive research and identification of the different terrains out there, Inov-8 focuses on the grip and terrain first and builds the foundation of the shoe from that, giving the runner the freedom to aim their attention at the task in hand - rather than at the placement of their feet.

Inov-8 is also tirelessly committed to the environment, constantly searching for smarter ways to produce its goods that will leave less of an “ecological footprint”. It has studied the entire supply chain from design and production, through to transportation and sales, striving to use only renewable energy in its factories and offices. Freight is responsible for just 16% of their total carbon footprint and staff avoid using cars as transportation by selecting more environmentally friendly alternatives instead. Any wastage or leftover material from production is recycled and used in the manufacturing of children’s footwear. The company also uses lean, green packing made from recyclable materials.

Inov-8 performance gives you the control you need

For athletes of any calibre, there can be nothing more important than wearing the right running shoe, especially one that ensures best performance, confidence and stability. stocks a wide selection of industry-leading Inov-8 running shoes and products that are suited to any type of terrain and setting. Inov-8 also manufactures a comprehensive range of running apparel and accessories, including streamlined and lightweight backpacks, running shorts and t-shirts, running shirts, waterproofs, jackets and gloves that are specially designed for runners. Inov-8 clothing, like its shoes, performs exceptionally well under different conditions and environments. Coupled with stylish design and high-quality materials, it’s easy to see why Inov-8 is the natural go-to brand for many athletes.

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