MERIDA was founded in 1972 in Taiwan, with the aim of redefining the reputation of bikes "Made in Taiwan" as being of excellent quality. The name Me-Ri-Da translates as to "make beautiful and valuable products" and it is exactly this focus that makes Merida bicycles so special. From children’s bikes to high-end racing bikes; you will find every one of MERIDA’s models are of first-class quality.