Driven by an intense passion for mountain biking, all product ideas at Reverse Components have been born on the trail since the company started in 2004. In addition to offering their products in a range of funky colours, top functionality and reliability are the priorities for Reverse's product development team. The fact that the company's founders are ambitious riders themselves is just as beneficial to product development as the feedback from the pro athletes who put Reverse's parts through their paces during competition. Speaking of testing: practical tests are one thing, but Reverse also tests every product in the EFBE laboratory according to the toughest industry standards. Reverse Components: "United in Shred".