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For this Italian family company, everything began with a cross-country ski race over 40 years ago. The son of a producer of high quality underwear turned his hand to designing his own cross-country ski suit from modern acrylic fabric. The resulting bright orange suit was the beginning of the sportswear brand Sportful. Since then, the company has continually been involved in producing performance apparel for active athletes across various disciplines. Their impressive cycling apparel has graced the backs of, amongst others, pro cycling teams from Mapei to Tinkoff as well as the Italian national team.