SRAM Rival Gear/Brake Lever left

Built around SRAM’s DoubleTap technology, SRAM Rival controls offer a performance advantage that other competition level shifters can’t touch. With Zero Loss shifting, front gears are engaged immediately. And, like SRAM RED, SRAM Rival has its front trim position on the big ring. Added cable routing options allows for both brake and shifter cables to run along either side of the handlebar. SRAM Rival also incorporates the popular Reach Adjust feature, which SRAM invented, and allows riders to customize their brake and shift levers. Now every rider has a choice on positioning their DoubleTap levers.

DoubleTap
The DoubleTap technology is now also used with 9- and 10-speed flatbar wheels and thus ensures smooth and lightning-fast shifting processes. The gear shift lever can be easily customised and the gear indicator is always legible.

Zero Loss
ZeroLoss stands for "zero loss". When you use the gear lever to shift up or down a gear, the cable is immediately released, resulting in zero motion loss. There is no more idle time waiting for the gear to engage. The gear is changed immediately and precisely.