Oakley cycling eyewear is both stylish and practical. The company started by manufacturing BMX grips, which despite their excellent quality, never really became popular because of insufficient promotion. However, once founder Jim Jannard got Oakley's eyewear on the faces of pro BMX and road cyclists, the brand's popularity exploded. Today, Oakley's high-quality sports eyewear features technologies such as polarised lenses and iridium coatings for balanced light transmission. In addition, the company's premium products promise great durability and a comfortable fit.