Serious the diverse brand with sport in its DNA. Mountain bikes, gravel bikes, e-bikes, fitness bikes and children's models: you'll find them all in Serious' comprehensive portfolio. From beginners to professionals, everyone will find lots to like among these affordable, well-thought-out bikes. Serious combines functionality, durability and high-quality workmanship – let nothing stand in the way of ultimate riding fun!

Discover Serious bikes

New products from Serious

Serious Bear Rock LTD brown

Serious

Bear Rock LTD brown

£2,229.00

Serious Rockville 20 Lite white/red

Serious

Rockville 20 Lite white/red

£339.99

Serious Rockville 15 black

Serious

Rockville 15 black

£444.99

Serious Rockville 20 Lite white/pink

Serious

Rockville 20 Lite white/pink

£339.99

Serious Gravix LS black

Serious

Gravix LS black

£1,159.00

Serious Gravix Elite black

Serious

Gravix Elite black

£1,869.00

Serious Gravix teal

Serious

Gravix teal

£1,159.00

Serious Gravix black

Serious

Gravix black

£1,159.00

Serious EL Capitan Comp 29" black

Serious

EL Capitan Comp 29" black

£1,039.00

Serious Rockville 10 black/blue/orange

Serious

Rockville 10 black/blue/orange

£488.99

Serious Rockville 24 Street Kids white/blue

Serious

Rockville 24 Street Kids white/blue

£355.99

Serious Rockville 24 Street Kids white/pink

Serious

Rockville 24 Street Kids white/pink

£355.99

Serious Rockville 24 Street Kids black

Serious

Rockville 24 Street Kids black

£355.99

Serious Superhero 16 Kids black/green

Serious

Superhero 16 Kids black/green

£248.99

free shipping

Serious Rockville 24 Kids white/pink

Serious

Rockville 24 Kids white/pink

£310.99

Serious Superlite 16 Kids blue

Serious

Superlite 16 Kids blue

£310.99

free shipping

Serious Hero Pushbike Kids black green

Serious

Hero Pushbike Kids black green

£110.99

free shipping

Serious Rockville 24 Kids black/orange/blue

Serious

Rockville 24 Kids black/orange/blue

£310.99

Serious Rockville 24 Kids black/yellow

Serious

Rockville 24 Kids black/yellow

£310.99

Serious Rockville 20 Kids race fire red

Serious

Rockville 20 Kids race fire red

£283.99

Serious Hero Pushbike Kids see blue matt

Serious

Hero Pushbike Kids see blue matt

£110.99

free shipping

Serious Superlite 24" Kids flash red

Serious

Superlite 24" Kids flash red

£347.99

Serious Superlite LTD Disc Youth white

Serious

Superlite LTD Disc Youth white

£533.99

Serious Rockville 24 Kids white/blue

Serious

Rockville 24 Kids white/blue

£310.99

Serious Superhero 16 Kids race fire red

Serious

Superhero 16 Kids race fire red

£248.99

free shipping

Serious Hero Pushbike Kids pink

Serious

Hero Pushbike Kids pink

£110.99

free shipping

Serious Superlite 16 LTD Kids blue

Serious

Superlite 16 LTD Kids blue

£337.99

free shipping

Serious Superhero 16 Kids blue

Serious

Superhero 16 Kids blue

£248.99

free shipping

Serious Superhero 16 Kids silver

Serious

Superhero 16 Kids silver

£248.99

free shipping

Learn more about the Serious Rockville

Serious Rockville: The MTB for everyone

Your perfect entry into the world of mountain biking: Serious Rockville bikes shine with all-round features at an unbeatable price. Whether small bikes for children, mountain bikes for adults or a sporty bike for everyday use, the many different models and a wide range of colours and features are sure to offer you the right bike.

Discover yours now

Learn more about the Serious Gravix gravel bike

Serious Gravix – Ride where you want to

No other bike lets you experience as much as the Serious Gravix. Go far beyond the tarmac and make every surface your playground: whether that's gravel, forest path or anywhere else. The Serious Gravix is also perfect for your first forays into bikepacking or weekend micro-adventures. Are you ready to expand your bike horizons? Serious has the right model for you and your budget.

To the Serious Gravix