The American dream - wide awake. Electra was founded 24 years ago with the aim of launching a new edition of the American cruiser on the road. So Electra reinvented cruiser frame geometry. The pedals moved forward and the saddle towards relaxation. Gave the streamlined shape room to breathe. The result? A true Electra with patented Flat Foot Technology®. Or rather: A lot of Electras with (almost) infinite options. Choose a stylish fashion or attitude model, a Classic Cruiser, Cruiser Lux or Lux Fat Tire Bike and give it a very personal touch with countless accessories and outfits.​