Keith Bontrager, former mountain bike and motorcycle racer, founded Bontrager in 1980 in Santa Cruz, California. Bontrager produces high quality components, bike accessories and apparel with uncompromising commitment to quality in the development of its products.
The aim is to use the best materials and most modern manufacturing processes to develop products that improve the performance of every bike, leading to an unforgettable riding experience.
Today, Bontrager and Trek not only work together in the same facility, but also test their products on the same trails and roads. This collaboration has resulted in Trek's bicycles being among the best in the world, thanks to their innovative bike technologies and Bontrager's high quality components, wheels and tyres.