For the last 30 years, American manufacturer PowerBar’s energy bars have shaped sports nutrition for endurance athletes. In 1986, long-distance runner and PowerBar founder Brian Maxwell launched the first modern energy bar after he ran out of energy and collapsed mid-marathon. Today, PowerBar offer a wide range of bars, gels, powershots and mineral drinks to provide optimally support during training, exercise and recovery. PowerBar has maintained a leading market position for endurance athletes through continuous research and collaboration with top athletes from around the world.
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