Once the bike bug has bitten, it doesn’t let go quickly. Whether you are off-roading, road riding or commuting – the combination of technology, speed and freedom is unique. In order to make this way of life accessible for everyone, Serious Cycles builds high-quality and inexpensive bikes for everyone from beginners to advanced riders. They offer lightweight models equipped with durable components, designed by people who know what is important. Serious Cycles is proud to develop affordable, sporty bikes which consistently meet the needs of their customers.