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Serious the diverse brand with sport in its DNA. Mountain bikes, gravel bikes, e-bikes, fitness bikes and children's models: you'll find them all in Serious' comprehensive portfolio. From beginners to professionals, everyone will find lots to like among these affordable, well-thought-out bikes. Serious combines functionality, durability and high-quality workmanship – let nothing stand in the way of ultimate riding fun!

Learn more about the Serious Rockville

Serious Rockville: The MTB for everyone

Your perfect entry into the world of mountain biking: Serious Rockville bikes shine with all-round features at an unbeatable price. Whether small bikes for children, mountain bikes for adults or a sporty bike for everyday use, the many different models and a wide range of colours and features are sure to offer you the right bike.

Learn more about the Serious Gravix gravel bike

Serious Gravix – Ride where you want to

No other bike lets you experience as much as the Serious Gravix. Go far beyond the tarmac and make every surface your playground: whether that's gravel, forest path or anywhere else. The Serious Gravix is also perfect for your first forays into bikepacking or weekend micro-adventures. Are you ready to expand your bike horizons? Serious has the right model for you and your budget.

Serious

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Serious Bear Rock LTD brown
Serious Bear Rock LTD brown
Serious
Bear Rock LTD brown
£2,229.00
  • Versions: 46cm (29")
Serious Rockville 20 black/yellow
Serious Rockville 20 black/yellow
Serious
Rockville 20 black/yellow
£381.99
  • Versions: 38cm (27.5")42cm (27.5")
Serious Rockville 20 Lite black/yellow
Serious Rockville 20 Lite black/yellow
Serious
Rockville 20 Lite black/yellow
£339.99
  • Versions: 38cm (27.5")42cm (27.5")46cm (27.5")
Serious Rockville 20 Lite white/red
Serious Rockville 20 Lite white/red
Serious
Rockville 20 Lite white/red
£339.99
  • Versions: 42cm (27.5")46cm (27.5")
Serious Rockville 20 Lite black/grey
Serious Rockville 20 Lite black/grey
Serious
Rockville 20 Lite black/grey
£339.99
  • Versions: 38cm (27.5")42cm (27.5")
Serious Rockville 20 Lite green/blue
Serious Rockville 20 Lite green/blue
Serious
Rockville 20 Lite green/blue
£339.99
  • Versions: 42cm (27.5")46cm (27.5")
Serious Rockville 20 Lite race fire red
Serious Rockville 20 Lite race fire red
Serious
Rockville 20 Lite race fire red
£339.99
  • Versions: 42cm (27.5")
Serious EL Capitan Comp 29" black
Serious EL Capitan Comp 29" black
Serious
EL Capitan Comp 29" black
£1,039.00
  • Versions: M | 43cm (29")
Serious Gravix LS black
Serious Gravix LS black
Serious
Gravix LS black
£1,159.00
  • Versions: L | 46,5cm (28")

Seriously good bikes by Serious

Once the cycling bug has bitten, it doesn’t let go easily. Serious Cycles builds high-quality bikes at affordable prices to suit all levels, from beginner to advanced. Whether you wish to go off-road or commute to work in style, Serious bikes combine durable components, lightweight frames, technology and speed. Designed by specialists who focus on what’s important in a bike model, Serious Cycles is proud to develop bikes that consistently meet and exceed the needs of their customers.

Serious bikes

Top quality bikes at beginner’s prices

Whether you are searching for a mountain bike, racing bike or city bike, German bike manufacturer, Serious, is an established brand that can be trusted to come up with the goods. It’s a go-to brand that no matter the level, will meet the demands of its customers. Buying a bike is an investment, but it can often be confusing to know which model or type is most suitable. Depending on how you wish to use the bike – as a mode of transport to work, for adventure, for racing or mountain biking, there are many things to consider. German bicycle manufacturer Serious, is well known for manufacturing several of the market’s most reliable models.

Seriously good bikes for all levels

The Bikester.co.uk website stocks a comprehensive range of Serious bikes that are ideal for experienced or novice cyclists. Some of its best-known models include:

  • Shoreline - for those who love to mountain bike, Serious offers the classic Shoreline MTB hardtail model, perfect for those who like to challenge themselves. With its lightweight frame and superb riding behaviour, you will always maintain good control over the bike – even when the surface is unstable and you are travelling at high speed. The wheels are robust and designed to withstand regular outings, and the components of the bike are of a very high quality.
  • Rockyville - looking for something more beginner level? Then the Rockyville MTB is an ideal choice and a great introduction to mountain biking. With its sporty, classic design and lightweight aluminium frame, the Rockyville is a leisure and multi-use bike that leaves its mark not just for its excellent price/performance ratio but also because of its reliability, durability and comfort.
  • Eight Ball - the Serious Eight Ball MTB is another popular model with beginner-level cyclists and mountain bikers in mind. It is as at home on rugged off-road terrain and countryside tracks as it is coasting along through the big city. The perfect bike for fun or nature!
  • Tenaya - Serious also produces a line of hybrid bikes that both maintain high performance and are affordable. The Tenaya model is built for all types of terrain, it has very stable and lightweight brake discs and good suspension, handling the pressure well on uneven and rugged terrains.
  • Athabasca - the Athabasca is a hybrid bike for commuting or having fun. Fitted with the Shimano Deore gear system, you have 30 speeds with which to tackle different gradients and with its superior braking power it gives you full control over your bike, no matter the conditions you are cycling in.